About the Principals
Dan & Lori Askew founded Vantage Group in 1998 to answer the needs of the retail industry. The independent retailer is bombarded by both opportunity and competition. Prior to founding Vantage Group, Dan and Lori had decades of experience working for both national retailers and independent chains. Vantage Group is committed to partnering with proactive business owners who are visionaries, desiring to grow their businesses. The experience Dan and Lori bring offers strategic direction while avoiding many of the pitfalls along the way. Vantage Group brings years of experience to you and your team to work side by side to take your business to the next level.
*Dan Askew
Dan’s many years of management experience give him the expertise in building a strong organization. He has a proven record of delivering results by identifying problems, formulating solutions, and executing plans. He focuses on constructing a strong foundation based on financial planning, budgeting and building a team of well-trained professionals, to propel companies to the next level.
Dan has more than 45 years of experience in the retail industry. As president and CEO of several organizations, he has succeeded in taking them to new and higher levels of sales and profitability. His experience working with over two hundred retailers gives him a unique perspective of the industry. By staying astutely aware of business trends and market changes, Dan helps others become aware of future business impacts.
*Lori Askew
Lori’s drive and determination is fueled by the desire to help clients achieve success. As an accomplished professional with over 35 years of retail experience, she has a proven record of developing and delivering successful strategic plans. Her focus is on market analysis, financial forecasting and merchandise mix for improved growth. Her enthusiastic style guarantees each client a personal plan designed specifically for your goals.
Lori is an original founder of the Center for Retailing Studies at Texas A&M University and an entrepreneur since her college days. Now through Vantage Group, she shares her knowledge and experience to help organizations grow and thrive.